Know someone who needs this? Forward it. Did someone send this to you? Subscribe here
Pride and Prejudice doesn't open with Elizabeth Bennet; it opens with a problem:
"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife."
One sentence, and suddenly you understand the world these women are living in — the economics, the stakes, the trap. You're inside the problem before you've met a single character.
What follows is a love story, but one set against a society where women without money or marriage had almost no standing. Every plot turn, every misunderstanding, every moment of pride or prejudice, only registers because Jane Austen put you inside that world first.
Funders, partners, and strategy advisors need to be inside the problem before your solution can make sense.
If you skip that step, even the most compelling vision hangs in mid-air.
You can have a vision statement, a theory of change, a decade of evidence — and still lose the room if you propose a fix before listeners understand what was broken.
The organizations that get funded know how to describe the problem in a way that makes their solution feel inevitable.
Good news: That's what my Building A Fundable Vision Workshop is designed to achieve. Reply to this email for a free consultation on what you're navigating.
What would make you most likely to forward this email?
